Red River Commodities
Sunbutter Division
Fargo, ND
www.sunbutter.com
Red River Commodities is a raw and finished eatable commodity provider for the snack food industry. They also have a division know as Sunbutter which is developing a new market for their sunflower based butter to replace peanut butter. Dan Hofland is VP and a long term veteran in the sales business, along with Greg Thibert who is also a veteran in food industry. Here is what they had to say about their experience with us.

Dan Hofland
VP Sales

We were looking for something to challenge us and give us an edge in introducing our new Sunbutter products. The Reverse Engineered Sales gave us more than we  expected. From the very beginning our current perceptions were challenged and changed. We now not only look at our selling process differently but our marketing as well. The idea of getting rid of your product and using the 5 levels of questioning has made a big difference for us. 
  

Greg Thibert
Sales Associate

When Dan indicated we were going to a "sales training" my reaction was, "What?". With our years of experience in sales I felt there was not going to be much value.  That was changed in the first couple of hours of training. The program is very engaging  and challenged many of my ideas about selling. Not only do I plan my calls differently,  but communicate at a different level with my customers. The results are very immediate
and measurable, even at home.