The Selling Gap, Selling
Strategies for the 21St
Century
Its not about product,
its about trust!
The paradox of
selling is that many companies
push product knowledge and the old
facts/features/benefits approach to
selling.
The reality today is that
selling is more about building TRUST and
therefore RELATIONSHIPS! The top
producing salesperson of today is not
focused on product or the sale, they
are focused on customers, problem
solving and opportunity
creation!
Jump the success barrier,
help people buy!
The most common mistake
salespeople make is to leverage
only their product knowledge -- even
when it isn't working. Yet, when they
can change their basic approach to
selling they can Catapult their sales
volume and margins to new heights. Most
of the time this is accomplished by
forgetting about their product!
Sales pros identify the
real problems and FOCUS ON WHAT MUST
BE
What sets great
salespeople apart is their
ability to identify the real problem
facing the customers organization and
create productive solutions and
opportunities for both parties.
If you find your sales
team struggling and focusing on
"product", then its time for a
significant shift in thinking and thus
outcomes!
EMBRACE NEW EXPERIENCES
AND NEW METHODS
It is time for you
and your team to read The Selling
Gap. Discover the new way
to influence and persuade your customers
for long term results and outcomes!
Through The Selling Gap
you will learn:
-
How to engage
customers immediately and
effectively in the process.
-
How to use the Five
Levels of Questioning to be in
control.
-
How to master the
Socratic Method of Questioning
and lead your customers to
decisions.
-
How to utilize the
Reverse Engineering tool to
change how you and your customer
see your products and
company.
-
How to be in
control of the sale and direct
it so decisions can be made.
-
And much
more...
There
is no doubt that The Selling
Gap will provide you the tools
to succeed when you are challenged by
those tough sales!
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