Its late evening and a long day. Red and I
sit on the couch and start flicking through
the channels looking for something to
unwind with.
A lovely women with a high soprano
voice is doing “Over the
rainbow” in A cappella when another
and then another lovely high soprano
joins until there are five of them in
perfect unison, harmony and pitch!
If you have never experienced your emotions
being pulled out and the hair standing up
from the exquisite sound of a high soprano,
I would encourage you to put the experience
on your “things to do before I go” list!
This particular performance was
“ Celtic Woman” and
featured many of the old Celtic songs
that really pull you in when performed
by the haunting sound of a high
soprano. It’s coming live to Fargo in
November.
Unfortunately this was on TV and we did not
have surround sound!
The performance continues with more great
sounds and fantastic music.
I begin to think about what can a
business learn from such a great
performance?
What can we learn from a group of
performers that can be applied to business
today?
Here are four key ideas that any business
has to apply to be successful….
Expectations, is the first
key. I would take this bet to Vegas, if we
were to poll all of the employees in any
given company and ask them what they see as
being expected from them, most would not
match what the executives or managers want!
Yep, there have been hundreds of studies on
this. Most show 80% or more of employees
have a very different view of what is
expected of them versus what the leadership
would like them to understand.
Is it any wonder there is communications
and performance issues!
Now take this musical performance, what
might the expectation of the performers be?
To be a world class performance might the
expectations be different than the local
bar band?
The law of expectations states that people
will rise or fall to the level of
expectations presented to them. (Ten laws
of persuasion, Dr. Kevin Hogan)
So the question becomes:
- What
expectations are we presenting?
- How are
these expectations being perceived?
- How might
we create and communicate these
expectations so everyone is on the same
page.
There are organizations that have
accomplished this and very easily once they
got it!
Imagine a world class performance where all
the performers had different expectations,
would it be world class?
- That’s
where it begins, what really are the
expectations of the leadership?
- Is there a
clear vision as to what the organization
wants to become?
- Is that
picture clear enough to paint for
others?
- Can
everyone in the organization relate to and
buy into the picture?
- Is this
vision picture communicated daily, weekly,
monthly?
Emotion is our second key.
Ok, where are we going with this? I’m a
hard nosed business owner and we need cash
flow, profits and productivity!
You are absolutely right, and you need your
people to do this! Let’s take the people
out of your business; the employees,
customers, supplies and others, what just
happened?
Yep, no business, no cash flow, no
productivity!
People are emotional creatures; that’s why
a world class musical performance has such
an impact. As the cameras panned the crowd
you could see the emotion in their eyes,
face and actions. Some even had tears in
their eyes they were so engaged in the
experience!
Imagine if you could, have a team of
performers that were able to engage your
customers, vendors and other team members
at this level!
Yet so many business leaders tend to focus
on spread sheets, cash flow and production
numbers.
It’s really not their fault, this is what
our culture tends to focus on, and yes
these are important aspects of business!
So consider this, a salesman I know just
started working in the software industry.
After eight months he is so busy closing
business that has been open for over two
years that the company was not getting
closed. The majority of the company is
technical people that take a rather factual
approach to the customers.
This guy comes in with his high “I” type
profile and puts a great deal of emotional
appeal into his conversations and
communications. He is able to engage these
customers at an emotional level and move
them forward.
Now the rest of the team sends him their
communications prior to sending it to the
customers and ask him to put some
“lipstick” on it for them. Emotion does
have a dramatic effect!
That’s why the Vision picture that is
presented to your team needs to have an
emotional element for them to grab on to!
Right Skills for the right
performance, during the
performance there was another woman that
played the violin while running from one
part of the stage to the other. She smiled,
danced around, played the violin flawlessly
yet never sang.
Now there were numerous violins in the full
orchestra that could probably play as well,
yet she had a phenomenal skill of playing
while dancing. I have no idea of her
singing ability, yet did she need to? The
other five singers were already
overwhelming!
I was talking to a small business owner
about performance based job descriptions
the other day. Our conversation went
like many I have on this subject. He
wanted to write the position based on
his current employee. I said to write
it to the job and what the company
needed!
If you write it to the current situation
are you necessarily focusing on the right
skill sets needed? If this person leaves,
do you now look for the same person or do
you look for skill sets that fit the
position the company needs?
Imagine the producer of the show saying any
violin player will do. The sound might have
been just as good, but the performance
would have suffered! She had the crowed
dancing in their seats! Expectation,
Emotion, Right Skill!
So, do we have the right skill sets in the
right place? If not might we want to make
some adjustments?
Practice, is the fourth
point. I believe it was Vince Lombardy, the
foot ball coach that indicated he could
hand his play book to the opposing team and
still beat them. Why, because his team
executed with flawless precision! They
practiced!
The question becomes, do we ever practice
in business? Do we stop and consider how we
can perform better and practice it? Do we
train ourselves or our people enough in the
right areas?
In a recent
Leadership Strategies
program with several business
owners, we worked on some communications
techniques that were new to them. After
several practice runs, they still had only
begun to develop the skill, much less
master it! They indicated the technique was
unbelievably powerful, yet without practice
it would go unused.
Leaders need to allow their team to
practice skills
and new ideas. This means they most
likely will make mistakes as they
learn and master the new skill.
Unfortunately many leaders will not
tolerate or allow this. Thus the team does
not increase its skill or performance.
So Leaders need to either develop
“coaching” ability to help their people
“practice” or find ways to have “coaches”
do it for them.
To sum it up, having the right
expectations, add emotions that move
people, be sure the right skills are in
place and then practice everyday! Perhaps
your performance will also be World Class!
Till next week, keep growing!
Harlan Goerger, National Director of
Training
© Harlan
Goerger 9-2007
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